Green and red bespoke event carpet used by Heineken
Heineken might serve its beer from iconic green bottles, but that’s not the only green the brewers get excited about – as the firm has recently used artificial grass carpet from Evergreens UK for an important industry event.
Heineken opted to promote its brand colours at a supermarket’s buyer conference in West London, using our red and green exhibition carpet and event flooring to represent the beer’s green bottles and trademark red star logo.
The distillers chose to have green and red event carpeting installed at a West London venue, with track-look flooring creating a firm stage area where speakers could stand while addressing event delegates.
The running track graphics were inlaid at our factory in Rutland with the final finishing on site to make for an efficient installation to meet the clients time frames.
The Evergreens team also laid a protective layer between the venue’s expensive wooden floor and our exhibition carpet, to ensure there was no damage caused by the installation or any heavy footfall at this prestigious event.
The installation makes Heineken the latest leading international brand to choose Evergreens UK for event flooring.
Evergreens have supplied event flooring for brands including Coca Cola, Vodafone, Adidas, Harrods, Nike and Rolls Royce.